Purely WHITE Deluxe is the dentist-formulated 3-in-1 powder that whitens teeth 2–4 shades in 14 days with no peroxide, no strips, and no pain. Just dip and brush.
A revolutionary formula combining PAP+, Hydroxyapatite, and CPC — three powerhouse ingredients that have never existed together in a single product until now.
No messy trays or strips. Simply dip your damp toothbrush into the powder and brush for 2 minutes as usual.
Works with your existing routine. Use it with or without regular toothpaste — fits seamlessly into your morning brush.
Instant and long-term results. See brightening from the very first use, with 2–4 shades of whitening in just 14 days.
Complete oral care. Repairs enamel, freshens breath, reduces sensitivity — all while whitening.
Each ingredient is backed by decades of research and clinical use. Together, they create a whitening experience that's unmatched by anything on the market.
Phthalimidoperoxycaproic acid — a peroxide-free whitener that breaks down stain molecules at the molecular level with zero sensitivity or harmful free radicals.
Originally developed by NASA for astronauts, this mineral (what teeth are made of) fills microscopic cracks, remineralizes enamel, and strengthens teeth with every use.
The same antimicrobial compound found in professional mouthwashes. Clinically proven to kill bad-breath bacteria, reduce plaque, and improve gum health — alcohol-free.
No trays. No timers. No fuss. Just a better brushing routine.
Run your toothbrush under water until bristles are damp. Shake off excess.
Gently tap your damp brush into the PurelyWHITE DELUXE powder to coat the bristles.
Brush as normal for 2 minutes. Use with or without your regular toothpaste.
Rinse thoroughly with water. Enjoy your instantly brighter, fresher smile!
Repeat once or twice daily. Most users hit peak whiteness in 2–3 weeks.
Thousands of verified customers have transformed their smiles — no dentist appointments, no harsh chemicals, no waiting weeks to see results.
4.9/5 average from 50,000+ verified reviews
The product itself is amazing! After three uses my teeth have made a dramatic change. My teeth are very sensitivity-prone, and I've yet to have an issue! If you're thinking about getting it yourself, it's definitely worth the money!
My teeth are so white it is insane! I never used to want to smile, but now I can!! The results are amazing and so quick!! Do yourself a favor and get yourself a whitening kit!
I'm loving this product — super easy to use. I can't wait to see how white my teeth get for my wedding! So much easier than whitening strips too!!